Digital Marketing

5 Tips For Building A Believable Brand That Resonates With Your Target Audience

Don’t underestimate the power of awesome branding! You could have the most amazing product in the world with the finest sales team, if your branding isn’t quite ‘believable’ and your audience doesn’t connect with it, you’ll have a difficult time actualising your true potential.

With that in mind, here are 5 tips for building a truly powerful brand your audience will love…

1. Conduct extensive audience and market research

The first and most boring step of all is to conduct extensive audience and market research. Who are you talking to?

Think about what drives customer behaviour. What values, attitudes, and lifestyle choices does your ideal customer have?

By segmenting your audience and taking a deep-dive into psychographics, you’ll be in a much better position to create a truly remarkable brand that speaks to them on an emotional level.

2. What is your brand purpose? Your values?

Your brand values should be a reflection of you and your purpose / long-term goals. What do you want to achieve when selling your products or services? Which problems do you solve? How can you help your customers fulfil their deepest needs and desires?

You need to define these values before you start building your brand. They will be the driving force behind your design process.

Is sustainability important to you? Are you an innovative brand, challenging the status-quo?

If you want to build a powerful brand that speaks to your audience, you need to truly understand who you are and where you are going.

3. Find your place in noisy and ever-competitive marketplace

Again, it doesn’t matter how good your product is if you can’t communicate that to your audience. In order to be successful you need to develop a solid brand position and market message that can effectively cut through the noise and resonate with those who matter most to you.

What is your unique selling point? (or unique value proposition). What is it about your brand and business that differentiates you from the multitude of competitors out there, each scrabbling for your audience’s attention?

Remember, it’s not just what you say, but how you say it!

4. Move onto your visual identity and brand voice

Once you’ve conducted extensive research and have a better idea of your values and marketing message, it’s time to bring it to life through voice and visuals.

Your visual identity includes your colour scheme, logo, typography, and all other visual elements associated with your brand.

Your brand voice determines the style and tone of your messaging, the language used, and your preferred word-choice.

Think carefully about colour psychology and what message your visual identity sends.

Similarly, be mindful to adopt a style of writing that encapsulates your brand values and speaks directly to your target audience.

Set out clear guidelines and ensure that you are consistent across all platforms. Your brand visuals and voice should be airtight.

5. Plan your marketing strategy

Finally, you need to get your brand out there and the best way to do this is to plan an effective marketing strategy. Where are your ideal customers spending their time? What style of marketing campaign is most likely to reach them (e.g., email marketing, social media, content marketing, etc.)?

Your brand marketing strategy shouldn’t be set in stone. At this stage it’s important to experiment, split-test, and refine.

Trial various messaging and dial-in your strategy until you are achieving optimal results. This is very much an on-going process and will evolve as your business grows.

Conclusion: Involve the professionals as early as possible

There’s no harm in involving a digital marketing agency early in your brand-discovery process. Particularly if you want to hit the ground running and start marketing your business as soon as possible, enlisting the help of an SEO company in Dubai to help you find your brand voice and marketing message can be highly beneficial – especially when developing a link-building strategy and looking at guest posting on other websites.

In any case, do your research, know your audience, find your USP, and communicate your brand values with a consistent voice and visual aesthetic.

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